Like most people, I find it difficult to write effectively professional biography writers websites london myself.
The act of summarising a life in a few well chosen words is far more difficult than it might at first appear. Creative professionals are asked for a brief history of their achievements on a regular basis. Potential clients like to know who they’re dealing with and a well written biographical entry is often the first and most influential means to encourage further professional biography writers websites london. Here are my thoughts and guide to best representing yourself through a short bio summary. You might ask yourself ‘who ever reads a bio entry in the first place? The answer lies in the fact that people are curious animals.
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If we’re making a judgement about a product, a service or an individual, one of our first ports of call will be the biographical statement. This takes a different form depending on the context. In a conversation, the request for biographical information is expressed as ‘tell me a little about yourself’. Websites generally use an ‘About Us’ page that sets out a company vision with some practical information about location, personnel, and company background, and in business the focus of evaluating an individual’s history and skills mutates into the more formal CV. This article limits is focus to a fourth and equally challenging biographical statement, the short written bio. As a creative professional a short bio is an essential plank in your efforts to promote your skills to your potential clients.
A well written short bio doesn’t only inform the reader, but galvanises them into action. It is the bio entry in a directory or publication that often encourages a potential client to make that all important first contact. It surprises me how little time and attention is given over to ensure biographical entries are well written. Time and again I’ll be reading an article or viewing a website and I’ll click on the ‘About Us’ link to find myself in a world of hyperbole and unwelcome marketing speak that tells me little or nothing about the author or service. The two most important principles I feel you should keep to at all times when writing a short bio is to make your statement simple and honest.
Any hook line or ‘call to action’ that you might use in your opening must be carefully chosen to represent you without exaggerated claims about your background, skill base, or service. A good biographical statement is about building trust in the mind of the reader. If the reader senses you are inflating your bio, the fragile link between them and you will be broken and the reader, gone forever. This and the following four sections outline a plan of action for writing your short bio.
Your first task is to ensure you are clear about who your intended audience is, and to keep this audience in mind with every word you write. Stick to what you know and who you are. The reader wants straightforward information about you and doesn’t need or want every detail of your professional and personal life. Ensure the personal shines through but beware of treating your reader as a friend, they’re not, they have no idea who you are and will become suspicious of an overly friendly tone. It’s a little like someone standing too close on first meeting. An invasion of personal space you might say.
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