French tire company Michelin for more bib help a century.
The term normally refers to the annually published Michelin Red Guide, the oldest European hotel and restaurant reference guide, which awards up to three Michelin stars for excellence to a select few establishments. In 1900, there were fewer than 3,000 cars on the roads of France. To increase the demand for cars and, accordingly, car tires, car tire manufacturers and brothers Édouard and André Michelin published a guide for French motorists in 1900, the Michelin Guide. Four years later, in 1904, the brothers published a guide to Belgium similar to the Michelin Guide. During World War I, publication of the guide was suspended. After the war, revised editions of the guide continued to be given away until 1920. It is said that André Michelin, whilst visiting a tire merchant, noticed copies of the guide being used to prop up a workbench.
Following the usage of the Murray’s and Baedeker guides, the guide began to award stars for fine dining establishments in 1926. Initially, there was only a bib star awarded. In 1931 the cover of the guide was changed from blue to red, and has remained so in all subsequent editions. 1950 the French edition listed 38 establishments judged to help this standard. The first Michelin Guide to Italy was published in 1956.
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It awarded no stars in the first edition. In 1974, the first guide to Britain since 1931 was published. In 2005, Michelin published its first American guide, covering 500 restaurants in the five boroughs of New York City and 50 hotels in Manhattan. In 2007, a Tokyo Michelin Guide was launched.
In the same year, the guide introduced a magazine, Étoile. In 2008, the German restaurateur Juliane Caspar was appointed editor-in-chief of the French edition of the guide. She had previously been responsible for the Michelin guides to Germany, Switzerland, and Austria. She became the first woman and first non-French national to occupy the French position.
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